Company

Built to extend a manager, not replace one.

Goose exists because the conversations that decide a home-service business happen where nobody is watching, and then they're gone.

A BUILT BY THE TRADES PRODUCTFOUNDER: PAULTHE KITCHEN TABLE, 7:41 PM

Where it started.Nobody else heard it

Why we built it

No leader can ride along on every call. So we built the wingman who can.

PAUL · FOUNDER · BUILT BY THE TRADES

The most important minutes in a home-service company happen where the manager cannot see them: at the kitchen table, in the garage, at the equipment, and on the phone.

Paul could build a sales process and train it. What no leader can do is personally ride with every employee on every call. By the time a missed objection shows up in revenue, the conversation itself is gone.

Goose was built to extend the manager's ears and coaching capacity. Not to replace judgment, and not to turn AI into an autonomous disciplinarian.

What Goose is not.

FLIGHT RULES · NON-NEGOTIABLE
N-01

A camera pointed at your techs

InsteadCoaching-first by design. Every employee gets their own summary of their own calls, and an opt-out path exists.

N-02

An automated disciplinarian

InsteadNo score can trigger an employment decision on its own. A human manager reviews before anything consequential.

N-03

A script enforcer

InsteadGoose scores against the sales process you defined, not a canned call-center QA form bolted onto a trade.

N-04

A replacement for the manager

InsteadIt extends the manager's ears to every call. The judgment, the coaching conversation and the call on what happens next stay human.

Part of the Built By The Trades stack

FLIGHT MANIFEST · 5 SHIPS
  • BBTT-01
    TradeRatedReviews & referrals
  • BBTT-02
    TradeGamesKPI gamification
  • BBTT-03
    Profit WizardPricing & margins
  • BBTT-04
    BudgetGeniusBudgets & targets
  • BBTT-05YOU ARE HERE
    GooseCoaching on every call

Next sortie

Every call deserves a wingman.